The Woman Behind ARB Creative Studio
Hello I am Adarsh Rani Bedi
I was born in Italy, but the mountains of Dharamshala, Himachal Pradesh, are where I truly feel at home.
My love for clothes started when I was just 13 years old. I have always been fascinated by fabrics, colours, textures and the way a beautiful outfit can completely change how a person feels about themselves.
For me, fashion has never been only about what is trending. I love understanding people — their personality, their body shape and what makes them feel comfortable and beautiful. I have always enjoyed helping people understand what works for them and creating something that feels like them.
I also have a special love for taking something old and giving it a completely new life. An old piece of fabric can become a beautiful new outfit when you look at it differently. That process of reworking, creating and experimenting is something I truly enjoy.
My love for natural fabrics
I have always been drawn towards things that feel natural and honest.
At ARB Creative Studio, we work with fabrics such as hemp, banana fabric, bamboo and natural cottons, and wherever possible, we choose natural dyes and traditional techniques.
I love fabrics that have a story and a little character of their own.
And I have a particular weakness for hand embroidery. There is something very special about knowing that every stitch has been made by someone’s hands, with time and patience.
My connection with Himachal
ARB Creative Studio is based in Dharamshala, and being here has deeply influenced the way I create.
We work with local artisans and craftspeople, and our traditional Kullu Patti embroidery is handmade by people from the region. I feel very strongly about keeping these skills alive and making sure the people behind this beautiful craftsmanship are part of our journey.
For me, ARB is not just about making clothes.
It is about bringing together nature, local craftsmanship, creativity and contemporary design.
Why I make clothes
I want the person wearing an ARB piece to feel something.
I want them to look in the mirror and feel beautiful. I want them to feel comfortable in what they are wearing and, most importantly, feel confident.
Because I truly believe that when you love what you are wearing, you carry yourself differently.
That feeling — that little bit of confidence you get when you know you look good — is what I have always wanted to create through my clothes.
ARB is my dream, and it is still growing.
And every person who wears something we create becomes a small part of that dream.
With love,
Adarsh Rani Bedi